Client
META (Facebook)
What I Delivered
Direction
Animations
Illustrations
Studio
Puffball Studio
META commissioned an animated digital literacy campaign for its 100+ million users in Pakistan
The videos guide viewers on how to counter online bullying and harassment while providing clear tutorials on accessing privacy and reporting options within the Facebook and Instagram UI.
As the Director of the campaign, I was responsible for steering the project, maintaining brand consistency, creating localized characters and animating the key videos in the series.
The project was created at Puffball Studio in Lahore, Pakistan.
© Umer Ahmed, 2025